Visitor Profile

Sex:		Age of people in party:		The following table represents the total annual requests from information from the Sevierville Chamber of Commerce. In response to each request for information, the Chamber mails a copy of the Sevierville Vacation Planner. Inquiry data are totals from reader response ads in various publications, telephone calls, the Chamber of Commerce Web site and walk-in visitors to the Sevierville Welcome Center. Since July 1994, the number of inquiries has increased more than 1,081%.
Female	65%	17 and under:	23%
Male	35%	55to 64	16%
		45to 54	16%
Age:		18to 34	16%
35to54	49%	35to 44	15%
55 +	38%	65 and older	13%
0 to 34	13%
		Miles traveled:
Education Level:		301 to 500	34%
High School	37%	201 to 300	21%
Some College	34%	101 to 200	19%
College Graduate	14%	Less than 100	18%
Post Graduate	10%	Over 500	8%
Other	5%
		When are visitors coming to Sevierville?
Household Income:				Total Annual # of Inquiries
$45,000 to $74,999	40%	According to hotel/motel revenue and guest surveys, the majority of visitors come during the summer (36%). However, with the increase in Winterfest events and advertising, as well as other events in the spring and fall, annual visitation has increasingly become more even over the seasons.
$25,000 to $44,999	27%				1994-95	17,000
$75,000 +	22%				1995-96	88,000
Under $24,999	11%				1996-97	120,000
					1997-98	160,000
					1998-99	163,000
					1999-00	195,000
					2000-01	295,000
					2001-02	358,000
Primary reasons for visit:					2002-03	502,859
					2003-04	518,474
					2004-05	543,553

		Top 10 Travel Markets
		1. Birmingham	6. Greensboro
		2. Atlanta	7. St. Louis
		3. Cincinnati	8. Orlando
		4. Charlotte	9. Tampa
		5. Nashville	10. Knoxville
		Top 10 State Markets
		1. Tennessee	6. Ohio
		2. Georgia	7. Texas
		3. Alabama	8. Florida
		4. Kentucky	9. Indiana
		5. North Carolina	10. Mississippi
		Inquiry and travel market data obtained from Sevierville Marketing plans, 20052006 and 2006-2007, Sevierville Chamber of Commerce.